- #Download blank the four steps to the epiphany pdf free how to#
- #Download blank the four steps to the epiphany pdf free manual#
Job 4 is called ‘viability experiments’ and is discussed fully in chapter 6. The final two pages (233 & 234) provide a Nine step job by job bullet-proof blueprint plan for success. The Lean Entrepreneur firstly provides a good summary of Lean Startup and Customer Development principles before adding to the resources available to entrepreneurs.
You can see the authors’ book promo on YouTube (3 minutes) below. It is a good book which is well written with lots of case examples – it also has some brilliant graphics like the one below which is making point that traditional approach to the Sales funnel should be turned on its head. The 2013 follow up book by Brant Cooper and Patrick Vlaskovits is called ‘ The Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets‘. Overall – the Entrepreneurs Guide is a great book and the place to start your Lean Startup reading. I really like the concept of matching your Sales Funnel to the Buyer’s Purchasing Process as a way to clarify what you need to focus on as part of your Customer Discovery (as presented on page 54 including a really good example). It provides a structure that clarifies what is really important given the stage of development of your startup. It makes sense of lean startup concepts like Product-Market and Minimum Viable Product (MVP) while also talking about value propositions, market segments and messaging. It clarifies the process of Customer Development by using models to visually illustrate how a business moves through the stages from pre-startup to market traction and onto growth. The book is only 90 pages is available officially via The book is indeed a Cheat Sheet to the Four Steps and is described as a Must Read by Steve Blank.
In 2010, ‘ The Entrepreneur’s Guide to Customer Development: A cheat sheet to The Four Steps to the Epiphany‘ by Brant Cooper and Patrick Vlaskovits was published. #.1 The Entrepreneur’s Guide to Customer Development
Anyways, the part that I really liked was the Customer Development Manifesto which is Chapter 3 and outlines 14 rules for startups … they are outlined as 17 principles in this article by Steve Blank which I assume was published after the book was published in 2012.
#Download blank the four steps to the epiphany pdf free manual#
The Startup Owner’s Manual is a very good book – it was the first one I bought via iBooks on my iPad and it is a great way to really study a book. This is a slideshare by Steve Blank presented at the Lean Startup Conference in 2012.
#Download blank the four steps to the epiphany pdf free how to#
The book is structured into 3 sections a general introduction followed by specific sections for Physical Products and separately for Web/Mobile which show you how to get, keep, and grow customers. Much better is the follow up book by Steve Blank, co-written with Bob Dorf, called ‘ The Startup Owner’s Manual‘ aptly subtitled the Step by Step Guide to Building a Great Company. Given the other books on offer, I don’t particularly recommend that business promoters read this book. At the time I had just read ‘Art of the Start’ by Guy Kawasaki which is brilliant – and addresses many of the themes discussed in The Four Steps. It is some time since I read this book (first published 2006) and I recall that I found it difficult to read and not particularly enjoyable. The book offers insight into what makes the difference between success and failure for startups.Ī preview of the book (first three chapters) is available online via the Stanford University website while Eric Ries has written a super review of the book on his blog (). The book focuses on how to successfully organize sales, marketing and business development for a new product or company. The book that kickstarted Lean Startup was Steve Blank’s ‘The Four Steps to the Epiphany: Successful Strategies for Products that Win’. To be read in this order:ġ- Entrepreneur’s Guide to Customer Development This post selects my four favourite Lean Startup books from the many books on the broad area of Lean Startup.
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